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Maimeri Puro 178 Madder Aliz Deep 40ml

Sale price$33.04 Regular price$41.30

In our Hahndorf teaching studios, Maimeri Puro Madder (Alizarin) Deep (No. 178) is the moody, jewel-toned powerhouse our instructors reach for when a painting demands velvety darks and dramatic depth. Crafted in Italy under Maimeri’s uncompromising philosophy of "oil and pigment, nothing else," this ultra-refined oil colour combines maximum pigment concentration with pure, non-yellowing safflower and poppy seed oils. Milled to an extraordinarily fine 5-micron particle size without a single chalky filler or wax, it delivers the brooding richness of traditional deep madder lakes alongside maximum archival lightfastness.
The Colour & Why Our Teaching Artists Love It
Where lighter reds bring cheerful warmth, Madder (Alizarin) Deep anchors the palette with a sumptuous, dark ruby-violet undertone that turns shadows into glowing optical wells.
  • Velvety, brooding depth. Straight out of the 40ml tube, its mass tone reads as a deep, near-black burgundy, yet brushing it out thin unlocks breathtaking, stained-glass crimson-violet transparency.
  • Archival permanence without fading. Traditional alizarin crimson was notorious for turning brown or fading away in gallery light, whereas Maimeri Puro’s modern organic formulation gives artists that exact classical depth with full lightfast protection.
  • Non-yellowing safflower and poppy oil binder. Because Maimeri binds the Puro range exclusively in pale safflower and poppy seed oils rather than darker linseed oil, cool violet tints and delicate crimson glazes stay crisp and true without ambering over time.
  • Zero fillers and ultra-fine milling. With no extenders to dull the chroma, its high tinting strength and buttery consistency allow effortless glazing, wet-into-wet blending, and crisp brushwork.
Comparing the Three Maimeri Puro Alizarins
Having all three Maimeri Puro alizarin shades on our studio shelves lets painters pick the exact temperature and value they need for their subject.
  • : Madder (Alizarin) Deep (No. 178). The darkest, coolest, and most dramatic of the trio. Its deep ruby-violet character is unmatched for rich portrait shadows, velvet drapery, dark botanicals, and moody nocturnal glazes.
  • : Permanent Carmine (Alizarin) (No. 167). Sitting right in the middle of the spectrum, this classic, true crimson offers balanced warmth and coolness, acting as an all-purpose red for cooling down scarlets or building mid-tone glazes.
  • : Madder (Alizarin) Light (No. 175). The brightest and warmest of the three. With its glowing rose-scarlet undertone, it is our top choice for luminous flesh tints, soft floral petals, and warm, sunlit glazes.
Favourite Companion Colours for Mixing
Because Maimeri Puro Madder (Alizarin) Deep is intensely pigmented and crystal clear, pairing it with other tubes in the Maimeri Puro range unlocks extraordinary darks and atmospheric neutrals.
Viridian or Cupric Green (Phthalo) Deep. Mixing Maimeri Puro Madder (Alizarin) Deep with a transparent cool green creates the ultimate chromatic black—far deeper, richer, and more alive than any black paint that comes straight out of a  out of a tube.
Ultramarine Deep. Blending these two transparent heavyweights yields royal purples, twilight mountain shadows, and moody storm-cloud greys without a hint of muddiness.
Burnt Sienna or Transparent Mars Yellow. Combining Maimeri Puro Madder (Alizarin) Deepwith warm transparent earth tones produces luscious mahogany browns, autumn foliage shadows, and warm skin undertones.
Cadmium Red Deep or Cadmium Red Medium. Stirring a touch of Maimeri Puro Madder (Alizarin) Deepinto an opaque cadmium red deepens the shadow side of red fruit, florals, or fabric while preserving rich saturation.
Titanium White. TintingMaimeri Puro Madder (Alizarin) Deep with white reveals cool, sophisticated rose-mauve and dusky plum shades ideal for overcast skies and soft background transitions.

Studio Tips From Our Instructors
After using Maimeri Puro Madder (Alizarin) Deep across countless workshops, our teaching artists always share a few practical pointers to get the best out of this Italian-made tube.
Savour the extended working time. Because safflower and poppy oils dry more slowly than linseed oil, this paint stays open and workable on your palette and canvas longer, making it a dream for soft wet-into-wet shadow transitions.
Follow fat-over-lean structure. Due to its slower, semi-drying oil binder, our instructors recommend applying Maimeri Puro Madder (Alizarin) Deep in upper glazes and top layers over a faster-drying linseed or alkyd underpainting.


MAIMERI PURO MAIMERI PURO Maimeri Puro 178 Madder Aliz Deep 40ml
Maimeri Puro 178 Madder Aliz Deep 40ml Sale price$33.04 Regular price$41.30